Prototype for a Healthy Fast Food Restaurant
with P.5

Client: Healthy Trendy Live GmbH
Location: Zurich, Switzerland
Date: 2006-2007

‘B fine, eat smart’. The brand proposes a new sustainable concept for eating, combining healthy living, delicious food and urban pace. From a menu system that allows diners to focus on their nutritional goals, to the packaging of the healthy meals, the process of eating is reinvented. The flagship restaurant in Zurich follows the same fresh and enticing philosophy: a scientific approach translated into sleek, streamlined architecture.

The point of sale is organized functionally: a minimal high-tech kitchen and a generous open room organized with long tables encouraging a quick chat over lunch. White Corian furniture, reflective glazed panels, crisp colors and natural oak flooring confer a clean and inviting atmosphere. The furniture is attractive and multifunctional, with hydraulic windows opening the restaurant to street life in the summer. The design process not only included planning and interiors, but was a collaboration with the client to develop the brand image, graphics and food display.

Project Partner:
– P.5, Zurich

© Roger Schmidt, Zurich