THE 1&1 PRINCIPLE
Television Commercial for a Campaign of 1&1
Client: 1&1 / Markenfilm
Broadcast: German television
Production company: Markenfilm
With production designer Tino Schaedler, Nau2 was asked to design the sets for the pitch of a new television commercial for 1&1. This newcomer in the media services world is a provider of web hosting, consumer electronics and mobile telephone services. As such, their new advertising campaign ‘The 1&1 Principle’ sets out to detail the speed, customer service quality, and broad range of their offerings.
Emphasizing 1&1’s large, efficient operations, the set revolves around an expansive atrium where machinery and scaffolding, as well as the firm’s thousands of employees, are constantly in motion to fulfill their customers’ needs. Cast in 1&1’s corporate blue, a grid of rooms represents their web shop where each “room” portrays one of their services. Forays into different sectors allow the company to emphasize that hundreds of products are just 1 click away, deliveries will be at consumer’s doorstep in just 1 day and that products can tested on a trial basis for up to 1 month.